Vida La Vida, Coldplay



This is a typical Rock video, focused on performance. It has a star image of the band, and is edited both to the beat and with religious imagery that connects the lyrics to the video.

Chasing Cars, Snow Patrol



This video is very much focused on the 'star image', so much so that this is the only one of Goodwin's characteristics that it adheres to.

Youth, Troye Sivan



This video is intrinsically linked to the pop genre, with it's upbeat tune and music video lit with flashing, multicoloured lights. It is edited to the beat and has multiple close up shots of the singer, emphasising the image. However, as is common with pop videos, there is no correlation between the lyrics and the video and no voyeurism or intertextuality. The main focus in this video is lip-sycing, as it is done throughout the video, and is an extension of the 'star image' theory of Andrew Goodwin's.

Unsteady, X-ambassadors



This song is an indie song and it follows the typical conventions of this, with a narrative music video. However it also had elements of performance, and flicks between the two styles. It also has a relationship between lyrics and content, and it is edited to the beat. As there is a performance aspect of the video there are constant close ups of the band to create a recognisable image that can be marketed. However there is no voyeurism in this video, and no intertextual references, and therefore it only follows four of the six conventions of music videos; as theorised by Andrew Goodwin

Cherry Wine, Hozier



I particularly like this example music video, as it highlights an important issue (domestic abuse) in a really engaging way. It also follows 4 of Andrew Goodwin's Music Video Conventions. It is an indie music video and it has the soft lighting and narrative video that is usual for the genre. There is also a clear link between the lyrics and the content of the narrative, and the video is edited to the beat of the song. There is constant voyeurism- with 3 mirrors placed around the main actress. There is multiple close up shots of the actress, but as she is not the singer it doesn't fit the convention of the 'Star Image'. There are also inter-textual references, as it is focusing on a relevant issue.