Evaluation 2

2. How effective is the combination of your main product and ancillary tasks?

Individual products
My products were effective because of my planning and research. Before I created them I did extensive research into the components of the products. Here is a sample of my research:

And when I was creating products I was sure to include these features

This research meant that I had a clear understanding of the products I was creating

The combination of products
I believe that the combination of my main products and ancillary tasks was extremely effective as there was synergy across the products.

Colours
All products had bright colours, as the Album name was 'Different Colours' , and this links to Andrew Goodwin's theory that lyrics and visuals in music videos should link. The use of these colours meant that the products stood out and were instantly recognisable, and had a solid aesthetic that linked them all together.

Here is: a screenshot of our music video, with all of the actors wearing bright colours; my final magazine advert, where the background has brightly coloured lights; and my digipak where every element has bright colours, and the title of the album is written with red, yellow and orange alternating letters, which is the costume colours of the actors in our music video.

Fonts

All products also had extremely similar fonts, all sans serif to keep the informal tone of the products. We used Helvetica neue for the titles in the music video and Arial Rounded MT Bold for the ancillary tasks, as there were no appropriate fonts that existed in both powerpoint and imovie. This use of similar fonts furthered the synergy and branding of the products.

Connections

I used the same tracks for both the digipak and the singles on the magazine advert

 I also had the same website on both of the ancillary tasks.

And the same indie production company. 

All of these connections meant that there was a consistent brand for the artist.

Star Image

One of the major things that I made sure was consistent throughout each product was the use of the artist's image. This is the Star Theory presented by Andrew Goodwin that states that an artist should be easily recognisable, and this is why he is presented consistently throughout each product with a signature look (a bright red hat and a trenchcoat). In the digipak, he is on every product, the paper insert, the CD and the front of the CD case.

Music video

Magazine advert

CD case

Insert

CD

Audience Feedback

The combination of products was also successful as I made sure to gain audience feedback about whether the products were instantly recognisable as one brand, and if this brand was appealing and  the answer from a focus group of my target audience was a positive one.